EVE LOM created a cult cleanser which became the basis for the eponymous brand. Our work to establish the EVE LOM brand centered on creating iconic status for the cleansers. Over five years our strategic work involved all communications strategy and media relations.
FLAX was instrumental in establishing all social media platforms for EVE LOM and devised and implemented a strategic social media strategy. FLAX created the ‘real women’ campaign to communicate brand point of difference and the campaign was communicated across EVE LOM’s digital platforms.
In 2014, FLAX launched the EVE LOM Complexion range of cosmetics through dedicated media outreach and events.
FLAX developed and produced the concept for ‘EVE LOM Cleanser, the film’ which was directed by esteemed photographer and director, Matthew Donaldson.