Flax Blog


‘Our House’ explores the rituals, objects and ideas that make a house a home. 


As part of the experiential program, Selfridges have teamed up with The New Craftsmen to create an immersive ‘A Home For All’ environment, which promotes and encourages people to learn the skills and techniques of British craftspeople. 


The interactive workshop is themed around a series of domestic rituals – rest, gather, play and cleanse. 


The eleven ‘Housemates’ are dressed in iconic egg outfits which compliment their personalities and roles. They will be on hand to assist participants, encouraging them to play, learn and ignite their imaginations through multi-sensory activities such as making sourdough bread, potato peeling and fabric dying.


'A Home For All' will be open in the Ultralounge on the lower ground floor of Selfridges Oxford Street until Friday 9th June 2017. 




May Day: Teresa May wears egg inside US Vogue

Theresa May is constantly scrutinised for her fashion choices whilst in fact her style’s rather low-key: Theresa May wears the clothes she likes


As Gaby recalls in the interview, ‘That’s just something that happens, and you accept that. But it doesn’t stop me from going out and enjoying fashion. And I also think it’s important to be able to show that a woman can do a job like this and still be interested in clothes.’ 


She has no style advisors and she shops in independent boutiques. She loves fashion, she loves shopping, and despite having journalists commenting on what she wears whenever she appears in public, Theresa’s not troubled by their scrutiny. She wears what she feels suits and she vary rarely wears things once, she doesn’t see the point. 


When she’s not in the public eye, May can be found wearing more simple and comfortable clothes from independent shops like egg. In this April’s US Vogue, photographed by Annie Liebovitz, the Tory leader can be seen walking in an autumnal field dressed in a Henry coat by egg and a cashmere jumper by Sine for egg, with her husband, Phillip May.


egg can be found on 36 Kinnerton Street, SW1X 8ES. Visit the website at egg@eggtrading.com

Henry Moore: Inspiration and Process

This London Fashion Week at Makers House, there was an unusual creative pairing at the Burberry fashion show where over 40 pieces of Henry Moore’s sculptures were exhibited. 


The Burberry fashion show on the doubled up as the opening for the “Henry Moore: Inspiration and Process” exhibition. The clothes featured at the show mirrored the influence of Moore’s sculptures with fabrics used to sculpt the body and change proportions in unconventional ways. Trench coats were designed in a stiff double-faced wool with stitched on wide belts, shoulder capes made from antique chandeliers and lace blouses mirroring the delicate nature of Moore’s maquettes.


“I have been fascinated by the great British sculptor Henry Moore for as long as I can remember. Looking at, and thinking about, his work set up a series of conversations as we began working on our latest collection. I’m excited to be showing our February collection alongside the remarkable work of the artist that inspired it ” – Christopher Bailey, Burberry CEO & Chief Creative Officer.


The exhibition will run from the 21st – 27th February 2017 at Makers House in Soho, London with free admission. It will showcase more than 40 pieces of Henry Moore’s sculptures, working models, maquettes and drawings, WITH workshops, events and acoustic performances.


More information available here: https://www.henry-moore.org/whats-on/2017/02/08/burberry-and-the-henry-moore-foundation-announce-groundbreaking-collaboration

Sofie D’Hoore: Reaping the rewards of a commitment to timelessness

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This December Sofie D’Hoore is featured in Monocle's ‘Big Interview Series’ - a sequence of conversations with key industry professionals detailing her journey from Antwerp’s royal academy of Fine Art to supplying her clothing to the world’s most thoughtful high-end customers across the globe.

Sophie touches upon her personal and professional life, both the practical and the creative aspects and her regimented approach which has enabled her to distance herself from the more fickle aspects of fashion. 

'D’Hoore’s work – relaxed, feminine, delicately constructed but outstandingly durable – transcends the fashion seasons.’

Sofie D'Hoore is stocked at Egg Trading | 36 Kinnerton Street London, SW1X 8ES.

Stella McCartney x Smallable Capsule Collection Launches

Stella McCartney Kids launches a capsule collection in collaboration with the unique children’s fashion and concept store, Smallable.

The new capsule collection features spirited cat illustrations, ranging from lions and tigers to domestic breeds on t-shirts and sweatshirts. The fun, playful designs reflect the energy and spirit of kids today.

 The thirteen piece collection for boys and girls aged two to fourteen, is designed to brighten holiday wardrobe essentials with animated cat prints in shades of fluro pink and orange. In keeping with Stella McCartney’s commitment to sustainability, all the clothing is made from organic cotton. 

The collection is available exclusively online at www.smallable.com and stellamccartney.com. Retail prices range from £33 to £96.

Abstract Expressionism

  Mark Rothko,   White Center,   1950, 

Mark Rothko, White Center, 1950, 

This autumn, Abstract Expressionism exhibition comes to the Royal Academy, bringing together some of the most celebrated artwork from the past century.  Known for its colourful, radical and innovative take on the nature of painting, Abstract Expressionism was a breakthrough period in the course of art’s history as it forever re-invented painting as a two-way conversation between artist and audience. Abstract Expressionism is considered to be a reactive genre of artwork which came out of the human necessity to make sense of the horrors and chaos of nuclear war and genocide after World War II. Still, today it exists as an outlet for painters and viewers alike to make sense of a sometimes seemingly senseless society. 


The exhibition will provide the opportunity to experience the powerful and contemplative pieces from key players of this 1950’s creative movement including Pollock, Rothko, and de Kooning. 


London’s Royal Academy of Arts will be host to paintings, along with photography and sculptures from this deeply expressive era of American art.


Curated by the independent art historian Dr. David Anfam, alongside Edith Devaney, Contemporary Curator at the Royal Academy of Arts, the exhibition will run from the 24th September 2016 — 2nd January 2017.


More information available here: https://www.royalacademy.org.uk/exhibition/abstract-expressionism

designjunction: Immersed in Design

In its new location in the re-generated creative district of Granary Square in Kings Cross, designjunction exhibits some of the best in global design. 

Home to Central St Martin’s School of Art, the re-vamped setting evokes a multi-sensory experience as visitors pass through the square’s infamous fountains to enter the industrial buildings of Cubitt House, The Crossing and The Canopy which have been taken over by industry tastemakers showcasing their work. 

This year Future and Found are amongst more than two hundred brands presenting their new collections to an international audience of architects, interior designers, retailers and influential press, and their eye-catching stand within The Canopy is a beautifully curated microcosm of their Tufnell Park store.

As a platform for innovative designers and retailers, designjunction has once again established itself as London’s leading exhibition for contemporary interior design. 

The Icon Design Trail

 Future and Found, Tufnell Park

Future and Found, Tufnell Park

London is the hub for design and innovation this month with the launch of London Design Festival.  

The Icon Design Trail is a curated guide to the newest, best and undiscovered design kingppins across the capital.

Future and Founds concept store in an old warehouse factory building in North London is one of this year’s hottest design destinations, showcasing up and coming designers alongside design classics.

Future and Found, 225a Brecknock Road, London, NI9 5AA. 


Spencer Fung Book Launch: 'Architecture by Hand'


This book is about Spencer Fung's love of nature and the influences this has on his work. It covers architecture, interior design and furniture, and focuses on his method of work, from keen observation and sketching, to the provenance and use of natural materials throughout his projects. The book’s chapters are on wood, stone, weave, metal and final details – the finishing touches. It visits many of the artisans commissioned by Spencer and celebrates their craftsmanship. It covers a spread of Spencer’s work including hotels, spas, restaurants, retail spaces, barn conversions, work studios and his own home.

Published in hardback on 1st October 2016 by Clearview Books.

Serpentine's unzipped wall by Bjarke Ingels opens

 Serpentine's unzipped wall by Bjarke Ingels opens

Serpentine's unzipped wall by Bjarke Ingels opens

The Serpentine Gallery recently opened the Serpentine Pavilion as part of the Summer House series in Kensington Gardens. The pavilion is joined by four other Summer Houses that will be on display for free to the public until 9th October.

The Serpentine Gallery is one of London’s contemporary art galleries that have presented exhibitions of 2,263 artists over the past 45 years. Currently as part of their Summer House series the Bjarke Ingels Group (BIG) has designed a 25spm Summer House that is supposed to resemble an “unzipped wall”.

The three-dimensional space looks like stacked bricks, but rather than using clay bricks or stone walls the structure has been designed with pultruded fiberglass frames stacked on top of one another. The frames allow natural light to flow through the boxes and for light and shadows to fill the cave.

The cave-like space is used in the day as a café and venue for free family activities, but by night is used by musicians, writers and artists who perform as part of the Serpentine’s Park Nights programme.

Find out more here: www.serpentinegalleries.org/exhibitionsevents/serpentine-pavilion-and-summer-houses-2016