Flax Blog

Elfie launches at Selfridges

Created by two sisters, Victoria Roper-Curzon and Rafaela Van Der Heyden, Elfie offers clothes, shoes and accessories for girls and boys aged newborn to 8 years.

The brand takes its inspiration from the sisters’ own childhood memories, fairytale story books and the clothes that they once wore as children and

epitomises traditional British style with a modern, distinctive edge. The Elfie 2014 autumn winter collection, inspired by two of the sisters’ favourite films, The Addams Family and Lemony Snicket, is available at Selfridges London and online at selfridges.com.

Choose from collared coats and frocks, traditional Fairisle knitwear, partywear, shirts, shorts, rompers, booties, bonnets and much more.