Flax Blog

HEMA opens in London’s Victoria


One of Holland’s best known and loved brands, HEMA offers a mix of lifestyle products spanning homeware, beauty, food, stationery, party wear, women’s and kids’ accessories, all designed in-house by HEMA.   The stylish and affordable range is set out in the stores easily categorised sections, making shopping easy and fun.

HEMA’s arrival in London follows a recent opening in Madrid, Spain and brings the groups to 667 stores. Victoria Place will be closely followed by two further UK stores  in Kingston and Bromley as well as an online store later this summer.