Flax Blog

Petit Bateau Goes East

The collection, created under the artistic direction of Gildas Loaec and Masaya Kuroki, of Maison Kitsuné will be showcased in an urban jungle of lush tropical plants, designed by London landscape practice Wayward Plants – complementing Petit Bateau’s vibrant prints and colour palette for spring summer 2014.
Cotton jackets and anoraks in sugar almond pastels and bright floral jerseys sit alongside core nautical stripes whilst graphic sweatshirts, staple knits and the iconic marinière are seasonal must-have pieces.

The shop will be alive 24 hours a day with brighter nocturnal light to encourage photosynthesis and visitors to the shop will be invited to ‘adopt’ the plants at the end of the project.